The topic of suicide is all too often a discussion avoided due to its tragic and uncomfortable nature. However, the reality is that there are 6,000 deaths by suicide in the UK each year, with in excess of 727,000 deaths annually worldwide.
In recent years there has been more awareness about the topic, with a range of resources targeted to help with the prevention and support of those affected. For businesses seeking further guidance, a new Standard is on the horizon.
In this episode, Ian Battersby is joined by Marcus Long, Chief Executive at IIOA, who shares his inspirational story of working through an unthinkable tragedy and creating a silver lining that aims to tackle the intervention, prevention and support for people affected by suicide.
You’ll learn
- Who are IIOA?
- Who is Marcus Long?
- What was the catalyst behind BS 30480?
- Who is involved with the development of BS 30480?
- What does this Standard hope to achieve?
- How does this Standard compare to other ISO Standards?
- How will this Standard develop within the next year?
- The cost of suicide
- What are the benefits of BS 30480?
- How can you get involved?
Resources
In this episode, we talk about:
[00:25] Episode Summary – We invite guest Marcus Long, Chief Executive at IIOA, onto the show to talk about his involvement with the development of BS 30480, a Standard dedicated to the intervention, prevention and support for people affected by suicide.
[01:30] Who are IIOA? The IIOA are the Independent International Organisation for Assurance, which is a trade association for global assurance bodies.
Their members carry out certification to a wide range of ISO Standards, related Standard schemes, product certification and the provision of validation and verification training.
[02:30] Who is Marcus Long? Before becoming the Chief Executive at IIOA, Marcus worked for the national Standards body side of BSI. There he was involved with ISO Standard development and later moved into certification.
He’s had 20 years’ experience within the field of ISO Standards, and spent most of that time pushing the benefits and value of quality infrastructure.
One thing many may not know about Marcus is that he spent 48 hours underwater! While not in one stint, Marcus is an avid scuba diver, and has been taking trips under the waves since 1990, with his cumulative underwater adventures reaching 48 hours total to date.
[05:30] What was the catalyst behind BS 30480? Marcus experienced an unthinkable tragedy in October of 202, when his son Adam took his life at the age of 21. In the following three years, Marcus sought to find some sort of silver lining to give him some peace.
After a while, he turned to look at the industry he worked within, Standards, which is focused on solving problems and finding solutions. Ultimately, it’s aim is to make the world a better place, whether that’s through sustainability, quality or Health & Safety.
So why couldn’t that principle be applied to something as difficult and heartbreaking as suicide.
With that idea in mind, Marcus got talking to some national standards bodies in different countries around the globe, in addition to ISO, to see if the idea could spark some interest.
These discussions reached BSI, who were currently also working on creating a Standards on the topic of menstrual health and menopause in the workplace. Marcus appreciated that they were willing to touch on topics that many shied away from.
[08:50] The conception of BS 30480 – The first steps taken included hosting workshops at the Houses of Parliament in February of 2024. There Marcus brought together a wide range of people with different experiences, and asked them if they thought this Standard was a good idea and gather what how they would like to see something like this work in practice.
With that encouragement and feedback, Marcus set to work on setting a scope and deciding who should be involved in the development process.
[11:05] Who is involved with the development of BS 30480? As with many ISO’s, the development team are made up of a wide range of people, including people from academia and business owners. Marcus ensured that healthcare specialists and those who’ve assisted in suicide prevention schemes were also included.
All of these individuals had the same passion to help reduce the rate of suicide within the UK.
[13:10] What does this Standard hope to achieve? The sad reality isthat in many instances, it’s a reactive response to suicide.
What Marcus hope BS 30480 can achieve is to encourage the creation of suicide prevention strategies. This turns that reactive response into a proactive one in terms of preventing the worst from happening.
As quoted from the Standard:
“ The aim is to make workplaces more suicide safe, more conducive to suicide prevention, more supportive of those who have been exposed to suicide and more knowledgeable and confident in talking about suicide and taking actions that prevent suicide.”
[15:30] How does this Standard compare to other ISO Standards? This Standard differs from ISO Standards such as ISO 9001 and ISO 45001 in the fact that it’s a guidance Standard, so not one that can be certified to.
It provides guidelines and guidance that businesses use, and select the parts that are most relevant to them.
The Standard also includes a number of Appendix’s that provide more practical guidance to help give businesses a clearer idea on how certain elements can be implemented, for example, the creation and deployment of a suicide prevention plan.
So rather than a rigid set of requirements, think of it as a collection of practical ideas and solutions that can aid in the prevention of suicide.
[18:20] How will this Standard develop within the next year? BS 30480 is expected to be published in November 2025, as they’ve just finished the consultation period in August 2025, which was met with a very positive response.
Marcus would love to see this Standard move into the international stage by becoming an ISO, but for now it’s being published as a British Standard.
There are plans to create training and host webinars to spread awareness about the Standard, so keep an eye out on BSI’s socials for more about that!
The standard is set to enter a phased communication strategy:
Phase 1: The launch of the Standard, which has already had some preparation as various other Standard bodies and those involved have been spreading awareness throughout the drafting process.
Phase 2: Public awareness – Marcus and those involved in the creation of BS 30480 will be ramping up public dialogue on what the Standard is about and what it can achieve for people.
Phase 3: Engagement – Actively getting business to engage with dialogue around suicide prevention, as this is a topic that some businesses are scared to even tough. But if we’re to tackle it, it needs to be discussed.
There is scope for this Standard to fit in with the likes of ISO 45001 (Occupational H&S) and ISO 45003 (Mental Health in the workplace).
Marcus also discusses the opportunities for this to help less traditional workplaces such as educational institutions, sports clubs, charities & youth clubs.
[23:30] The cost of suicide: As much as it seems inappropriate to put a price on suicide, there is more to it that the emotional and societal devastation. A report by The Samaritans suggested that each death by suicide resulted in a cost of £500,000. This is due to related costs for emergency healthcare systems and loss of productivity.
Marcus emphasizes that if we are to get more businesses, Government and local Governments on board, all impacts of suicide need to be discussed in addition to the benefits of suicide prevention.
While odd to approach it from a cost perspective, it’s more often than not the language that businesses speak. They need to be informed of the investment required in people, time and cost just as much as they need to be aware of the many benefits of effective and proactive suicide prevention.
[26:40] What are the benefits of BS 30480? The ultimate aim is to make workplaces a safer and better place. This Standard can also provide a means of effectively measuring social value, which is often times a rather nebulous metric to grasp.
This Standard is here to save lives, and its practical guidance can help businesses create a clear path of actions to help those who may suspect that a colleague is in need of help.
[28:25] How can you get involved? Marcus’ biggest ambition is for BS 30480 to assist with saving lives, but if it’s to achieve it’s main aim, it needs advocates.
Whether from trade associations, other Standards bodies or just from individuals, spread the word and encourage businesses to adopt the guidance provided.
You can register your interest in BS 30480 through BSI’s website, this ensures you get updates on the Standards progress and any training opportunities.
If you’d like learn more about BS 30480, feel free to contact Marcus Long via LinkedIn.
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This week Mel and Darren delve into the different factors that can impact on workers Mental Health:
Aspects of how work is organised:
Remote and isolated work
- Working in locations that are far from home, family, friends and usual support networks
- Working alone in non-remote locations without social/human interaction
- Working in private homes
Workload and work pace
- Work overload or underload
- High levels of time pressure
- Continually subject to deadlines
- Machine pacing
- High level of repetitive work
Working hours and schedule
- Lack of variety of work
- Shift work
- Inflexible work schedules
- Unpredictable hours
- Long or unsociable hours
- Fragmented work or work that is not meaningful
- Continual requirements to complete work at short notice
Job security and precarious work
- Uncertainty regarding work availability, including work without set hours
- Possibility of redundancy or temporary loss of work with reduced pay
- Low-paid or insecure employment, including non-standard employment
- Working in situations that are not properly covered or protected by labour law or social protection
Social Factors at work:
Interpersonal relationships
- Poor communication, including poor information sharing
- Poor relationships between managers or others that workers interact with
- Interpersonal conflict
- Harassment, bullying, victimization
- Lack of social support
- Unequal power relationships between dominant and non-dominant groups of workers
- Social or physical isolation
Leadership
- Lack of clear vision and objectives
- Management style unsuited to the nature of the work and its demand
- Failing to listen or only casually listening to complaints and suggestions
- Withholding information
- Providing inadequate communication and support
- Lack of accountability
- Lack of fairness
- Inconsistent and poor decision-making practices
- Abuse or misuse of power
Organizational/workgroup culture
- Poor communication
- Low levels of support for problem-solving and personal development
- Lack of definition of, or agreement on, organisational objectives
- Inconsistent and untimely application of policies and procedures, unfair decision-making
- Recognition and reward
- Imbalance between workers’ effort and formal and informal recognition and reward
- Lack of appropriate acknowledgement and appreciation of workers’ efforts in a fair and timely manner
Career development
- Career stagnation and uncertainty, under-promotion or over-promotion, lack of opportunity for skill development
Support
- Lack of support from supervisors and co-workers
- Lack of access to support services
- Lack of information/training to support work performance
Supervision
- Lack of constructive performance feedback and evaluation processes
- Lack of encouragement/acknowledgement
- Lack of communication
- Lack of shared organisational vision and clear objectives
- Lack of support and/or resources to facilitate improvements in performance
- Lack of fairness
- Misuse of digital surveillance
Civility and respect
- Lack of trust, honesty, respect, civility and fairness
- Lack of respect and consideration in interactions among workers, as well as with customers, clients and the public
Work/life balance
- Work tasks, roles, schedules or expectations that cause workers to continue working in their own time
- Conflicting demands of work and home
- Work that impacts the workers’ ability to recover
Violence at work
- Incidents involving an explicit or implicit challenge to health, safety or well-being at work; violence can be internal, external or client initiated, e.g.:
- Abuse
- Threats
- Assault (physical, verbal or sexual)
- Gender-based violence
Harassment
Unwanted, offensive, intimidating behaviours (sexual or non-sexual in nature) which relate to one or more specific characteristic of the targeted individual, e.g.
- Race
- Gender identity
- Religion or belief
- Sexual orientation
- Disability
- Age
Bullying and victimization
Repeated (more than once) unreasonable behaviours which can present a risk to health, safety and well-being at work; behaviours can be overt or covert, e.g.
- Social or physical isolation
- Assigning meaningless or unfavourable tasks
- Name-calling, insults and intimidation
- Undermining behaviour
- Undue public criticism
- Withholding information or resources critical for one’s job
- Malicious rumours or gossiping
- Assigning impossible deadlines
Work environment, equipment and hazardous tasks
Work environment, equipment and hazardous tasks
- Inadequate equipment availability, suitability, reliability, maintenance or repair
- Poor workplace conditions such as lack of space, poor lighting and excessive noise
- Lack of the necessary tools, equipment or other resources to complete work tasks
- Working in extreme conditions or situations
- Working in unstable environments such as conflict zones
How can we identify psychological hazards in our workplaces?
There are several ways that the organization can identify psychosocial hazards, this can include (but not limited to):
- Through reviews of job descriptions
- Analysing tasks, schedules and locations
- Consulting with workers, clients and other interested parties
- Analysing performance evaluations, standardized questionnaires, audits, etc.
Further Resource:
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The Importance of Mental Health:
- Mental health can influence how we think and feel about ourselves and others as well as we interpret events.
- It affects our capacity to learn, communicate and to form, sustain and end relationships, influencing our ability to cope with change, transition and life events
- Good mental health is as important as good physical health to our life and wellbeing
- Work plays an important part in our health (both physical and mental). People who are in work are, overall, healthier and happier. But sometimes work can have a negative impact on our health
- At work we should aim to create an environment which fosters good mental health and eliminates or minimises a work environment which can have a negative impact on mental health.
Who’s most at risk?
Identification of who could be harmed or at risk of harm psychologically can be complex, with varying factors, including (but not limited to):
- Age
- Personality and psychosocial factors
- Sleep
- Medical condition of oneself or other(s) close to the individual
- The activity – type, frequency and duration
- Relationships (work and non-work)
- Financial
- Lifestyle
There is no single way to manage and reduce stress, what works for one person, may not work for another.
What are the negative outcomes for employees?
- Poor health and associated conditions
- Cardiovascular disease, musculoskeletal disorders, diabetes, anxiety, depression, sleep disorders, and associated health behaviours
- Substance abuse, unhealthy eating
- Reduction in job satisfaction, commitment, and productivity
What are negative outcomes for the organisation?
- Includes increased costs due to absence from work
- Turnover
- Reduced turnover or service quality
- Increased recruitment and retraining costs
- Workplace investigations and litigation
- Damage to the organisation’s reputation
If we get mental health right – what’s the upside?
- Improved job satisfaction
- Improved worker engagement
- Increased productivity
- Increased innovation
- Organisational sustainability can be achieved
What is ISO 45003?
ISO 45003 has been published to provide guidance on the management of psychosocial risks and promoting well-being at work. Intended to be used together with ISO 45001 as part of an occupational health and safety (OH&S) management system, the guidelines are suitable for all sectors and types of organisations.
It defines Psychosocial risk as ‘combination of the likelihood of occurrence of exposure to work-related hazard(s) of a psychosocial nature and the severity of injury that can be caused by these hazard(s)’.
ISO 45003 is a guidance standard only. It is intended to complement the requirements in ISO 45001 and guide organisations on how to address OH&S issues relating to psychological health within their general OH&S management system.
What are the aims?
Therefore, it is critically important for the organisation to eliminate hazards and minimise OH&S risks by taking effective preventive and protective measures, which include measures to manage psychosocial risks. Psychosocial hazards are increasingly recognized as major challenges to health, safety, and well-being at work.
What are the psychosocial hazards?
- Psychosocial hazards relate to how work is organized, social factors at work and aspects of the work environment, equipment, and hazardous tasks.
- Psychosocial hazards can be present in all organisations and sectors, and from all kinds of work tasks, equipment, and employment arrangements.
- Psychosocial risk relates to the potential of these types of hazards to cause several types of outcomes on individual health and safety, well-being and on organisational performance and sustainability.
- It is important that psychosocial risks are managed in a manner consistent with other OH&S risks, through an OH&S management system.
What are the signs of exposure to Psychosocial risk?
- Changes in behaviour
- Social isolation or withdrawal, refusing offers of help or neglecting personal well-being needs
- Increased absence from work or coming to work when ill
- Lack of engagement
- Reduced energy
- High staff turnover
- Low quality performance or failure to complete tasks/assignments on time (presenteeism)
- Reduced desire to work with others
- Conflicts, lack of willingness to co-operate, and bullying
- Increased frequency of incidents or errors
What are the considerations in risk assessments?
At work, many situations (basic through to complex) are risk assessed, however, many assessments fail in relation to causes of psychological problems.
- Is the work the issue, or is it perceived that the work is causing or making a situation worse?
- The actual cause may be different or a combination of factors, inside and outside of work.
- The HSE defines stress as ‘the adverse reaction people have to excessive pressures or other types of demand placed on them’, and states:
Every employer has a legal duty to assess and protect employees from work-related stress under the Management of Health and Safety Regulations 1999.
- Stress is a major cause of sickness absence in the workplace and costs over £5 billion a year in Great Britain.
How does ISO 45003 support ISO 45001?
It is recognised that psychological health, safety and well-being are not always fully addressed within OH&S management. The standard is designed to help organisations better understand and address these aspects of OH&S management so that their system covers all aspects of health and safety, not just those that
Further Resource
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In these times of uncertainty many organisations are facing concerns over business recovery, however there is another aspect which also needs addressing – managing mental health during these difficult times.
As part of Mental Health Awareness week, this weeks’ Podcast covers the management of psychological issues people are facing such as isolation, worry and anxiety both now and over the coming year ahead.
These new and emerging psychological risks are not only societal issues but also workplace issues, as increasingly the pressures businesses are facing is also having an impact on employees mental health.
Employers have a fundamental legal imperative of managing the physical and psychological risks in the workplace. They not only have a legal duty but also a moral duty to help employees get through these difficult times.
How can businesses adapt to the mental health issues we are facing?
- Provide reassurance that as an employer you are doing as much as possible for the safe return to work i.e. Risk Assessment, providing protective equipment.
- Engage more closely with employees about their protection and welfare.
- Proactively communicate on a regular basis, including clear communications on government guidance.
- Review work demands and how this can be best managed from a mental health aspect i.e. Employee’s overworked/underworked.
- Review health/psychological status for the safe return to work i.e. age, underlying health issues and mental health conditions.
- Employers should be starting to plan the smooth transition from current to post pandemic/post lockdown.
However, we can’t just focus on the short term we need to aim to reduce fear and anxieties for the times ahead. Businesses need to look to the future, and manage peoples expectation for the mid to long term i.e. 6 – 12/18 months’ time.
Business leaders need to be realistic about a potential recession and start to plan for how work is likely to be delivered over the next 12 months. It is likely that there will be extra pressures to ‘make up’ productivity and output. However, although we need to bolster the economy and return to increased productivity, we also need to accept that client expectations need to be managed proactively, and mental health issues managed carefully to ensure we have a resilient workforces for the future.
Suffice to say, it is likely to be a case of continuing to adapt over the coming 12 months, rather than attempt a full return to pre-pandemic standards.
Clare, ends on highlighting in the podcast that we should take this opportunity to embrace a ‘new normal’ as an opportunity to reflect on lessons learned, which could results in employees being more productive and less stressed post-pandemic.
You can contact Clare at Clare.forshaw@parkhs.co.uk or by calling 01296 310450
To find out more about Park Health and Safety, visit their website HERE.
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