This episode, we’re joined by Transformational Marketing Strategist, Podcaster, and Speaker Jürgen Strauss to talk about ISO 9001, and how businesses can identify their ideal client.
All businesses need customers and they need to understand who their ideal client would be, as only then can you clearly identify what your ideal clients needs are.
Jürgen explains how to identify your ideal client, how using an empathy map can assist with this, and how this all influences your marketing strategy.
You’ll learn
- Why every business needs to have a model of their ideal client.
- How to understand who the ideal customer for your business is.
- Why mapping out your customer journey is so important.
- Ways you can build a relationship with your clients through an empathy map.
- When it’s right to turn business away and how to reject customers.
- Why customer journeys are important from a marketing perspective.
- Why it’s important to document every process and system in your business.
Resources
In this episode, we talk about:
[02:37] How Jürgen Strauss was involved in ISO 9001 implementation and how it helped him improve his business efficiency.
[04:20] How Jürgen developed his podcast based on the principles of ISO 9001.
[06:15] The global audience you can reach through podcasting.
[07:27] What makes a ‘dream customer’ and how Jürgen reaches them through his podcast.
[09:00] Why it’s important to have an ideal client for your business.
[12:23] How to identify who your ideal client is and what they’re needs are.
[14:23] What an Empathy map is and how the tool can help you locate your dream client.
[18:42] How an Empathy map helps you truly understand your customers.
[22:36] How to reject a client that you don’t want to work with.
[24:13] Why it’s important to identify what the customer journey is and how it relates to marketing.
[28:35] The circular nature of the customer journey.
[30:22] The importance of creating processes and systems, and common resistance points people have with creating an ideal client profile.
We’d love to hear your views and comments about the ISO Show, here’s how:
- Share the ISO Show on Twitter or Linkedin
- Leave an honest review on iTunes or Soundcloud. Your ratings and reviews really help and we read each one.
Subscribe to keep up-to-date with our latest episodes:Stitcher | Spotify|YouTube|iTunes|Soundcloud
Beyond certification, we take great pride in delivering ISO consultancy and support solutions. These solutions help our clients improve their productivity and profitability in a risk-controlled way.
We are your dedicated ISO consultants for all compliance matters from internal audits to updating Health, Safety and Environmental Legal compliance.
No matter what ISO certification you are hoping to achieve, we have a specialist ISO consultant ready to work with you and your organisation. Contact our team today to get started.
Our 7 Steps to Success
The Blackmores ISO Roadmap is a proven path to go from idea to launching your ISO Management System.
Whether you choose to work with one of our ISO Consultants, our isologists, or work your own way through the process on our isology Hub, we’re certain you’ll achieve certification in no time!
We have a proven step by step process that our ISO Consultants implement as soon as our working relationship begins. We use our specialist skills and industry knowledge to determine what is already on track and where improvements can be made. We live and breathe ISO standards, we know the standards inside out so you don’t have to.
Our ISO Consultants can help you implement systems for any ISO Standard. See the full list for specialised standards here.
What our clients have to say
We engaged Blackmores to develop our ISO 9001, 14001, and 45001 management system from scratch. Throughout the creation and development stages of our ISO journey, Anju Punetha demonstrated remarkable patience, knowledge, and understanding as our dedicated consultant.
During our internal audit preparations, Ian Battersby’s meticulous attention to detail and thorough approach ensured we were well-prepared for our external audit, which we passed with flying colours. His guidance during the external audit was invaluable.
Based on our engagement and experience, I highly recommend the entire Blackmores team. If you’re considering pursuing ISO accreditations, Blackmores should be your first choice.
Graeme Adam
The support and advise I get from our assigned auditors is immense. Forward planning for the following year is great and they are flexible and always willing to help.
Kalil Vandi
“Blackmores have assisted us almost since the start of our adoption of the ISO 9001 quality standard. Their input has improved our processes since the start, and enabled our goal of continuous improvement to be achieved. The people are also extremely easy to get on with, and they really understand our business, giving us a great deal of confidence in their advice.”
David Gibson
“Blackmores are the perfect bridge between working on your ISO as an individual or company, to being audited each year. We find that any queries we have are covered and we feel sure that we have everything as needs be before going into an external audit.”
Mandy Welsby
“We have been extremely impressed with the service and support provided by Blackmores. There knowledge and assistance through out our ISO journey has been amazing!”
Philip Hannabuss
“Blackmores have really kept us on our toes with the broad scope and level of detail they apply to our internal audit schedule. They always stay abreast of ISO standard changes and help us to adapt our processes and documents to embrace these changes accordingly. Having Blackmores shadow our external audits provides invaluable confidence and peace of mind – would highly recommend their services!”
Phil Geens
“Our ISO 27001 certification project has gone so well, that there was no doubt in who we were going to ask to help us with our aspirations of becoming ISO 14001 certified. It’s been an absolute pleasure working with Blackmores, and we are really looking forward to working with them for the foreseeable future.”
Trusted by leading organisations across all sectors, we support companies of all sizes in any location.
Listen to our Podcast
Welcome to the ISO Show podcast, dispelling myths and sharing tips for success to improve your business with ISO Standards. Join us to hear interviews with successful business leaders as they share their ISO journey with you.
Get top tips via audio master classes “ISO Steps to Success” on the most popular ISO Standards.
