My customers are not in the UK, does GDPR still apply?
Even if your customers are not in the UK, it is likely that you still employ staff, and hold HR information on these staff in the UK. Therefore the requirements of GDPR will still apply to you.
What difference will it make to the customers?
Ultimately, the customers will be assured that you are aligning to the GDPR Data Protection Principles, that you understand data protection risks relative to your activities and are applying proportionate controls to ensure that you keep their personal data protected within your business.
Data Protection is not a new concept, however the changes with GDPR have recognised the rights of data subjects, recognised information security threats and the fact that new technologies have expanded the availability of personal data.