What is your worst case scenario? Is your business prepared?
‘Worst case scenario’ is one of my favourite games to hypothetically play with clients. Ask yourself this; ‘How would you manage in a worst-case scenario situation?’ Maybe a client or customer complains publicly about your service, or a negative article is written in the press about your business. Do you have the right processes and procedures in place to manage the situation, especially if it went public on social media? This is where having a social media crisis plan in place will help you sleep easier at night, especially when it is joined up to overall business crisis and continuity plans.
Depending on the business you operate the worst-case scenarios could be vastly different, a restaurant might have a one-off issue with food poisoning, a manufacturing business a problem with faulty goods. Regardless of the actual event there are ways to mange the situation to prevent a small negative piece of feedback exploding into a full-blown public relations or social medial crisis. Every business should have a plan to guide them in the event of a worst-case scenario moment. Below are some tips about how to help avoid a crisis in the first place and what to do in the event of something escalating.
10 tips for crisis management
We can help you plan for your crisis moments, to discuss options please contact us either by email (firstname.lastname@example.org) or by phone: 01462 476145.
Article written by Rachel Kerr (RK Social Communications) on behalf of Blackmores.