An increasing number of cosmetics organizations in Europe are implementing ISO 22716 to comply with the new European cosmetics regulation (EC No. 1223/2009) coming into effect in July 2013. The introduction of ISO 22716 pioneers a globally recognised quality standard for cosmetic products. However, other benefits can be derived in addition to legal compliance; many cosmetics companies are now seeing the implementation of ISO 22716 as a business improvement tool. In 2013, it is likely that those ISO 22716 certified organizations will have a competitive advantage from a sales and marketing point of view.
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