Aligning with GDPR assures your clients that you understand data protection & have the controls to keep their information safe. GDPR takes into consideration the rights of the data subjects, security threats and new technology.
What difference will it make to the customers?
Ultimately, the customers will be assured that you are aligning to the GDPR Data Protection Principles, that you understand data protection risks relative to your activities and are applying proportionate controls to ensure that you keep their personal data protected within your business.
Data Protection is not a new concept, however the changes with GDPR have recognised the rights of data subjects, recognized information security threats and the fact that new technologies have expanded the availability of personal data.